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Young William Tenson MacPhab’s stock portfolio has crashed like the housing market in 21st Century Nevada and he’s lost a whole Seven Pounds. And like many an investor, who left his investment decisions in the hands of others, Tenson holds Astor Terbanks, a steel magnate, responsible for Tenson’s stupid investment decisions. Through a trick, he manages to get an appointment with the steel magnate, but when the latter hears he’s only lost Seven Pounds, he has his stupid ass thrown out. Now Tenson is bent on revenge. Apparently having nothing to do with his life and suffering from some psychological problems as well as being stupid, he takes an ad out in the paper threatening to give the old steel king seven slaps in the coming week to teach him a lesson in respect. Terbank’s daughter Daisy is horrified by this threat from the loon and does everything to protect her father. It’s all in vain: Her father gets slapped every day, and every day, it makes headlines.