Two for the Money

Two for the Money is an American game show television program which ran from 1952 to 1957. The show ran for one season on NBC, and four seasons on CBS. It was a Mark Goodson-Bill Todman production, and was initially sponsored by Old Gold cigarettes. Humorist Herb Shriner was the host for most of the show's run, with fellow humorist Sam Levenson hosting the last season. With the success of Groucho Marx and his show, You Bet Your Life, which aired on NBC, Mark Goodson was looking for a similar format that was as much a showcase for the host as it was a game. Two for the Money was just that, with as much of Shriner's homespun Hoosier humor as there was actual game play. But there was a game to be played, and its format was fairly simple. In the first round, a pair of contestants would be given a category, and would come up with as many correct answers that fit the category as possible within a fifteen-second time period. An example of a category: "States whose names end in 'A'." Each correct answer was worth $5.00. The other important rule is that the contestants had to alternate in giving their responses. Round two was much the same, but each correct answer's value was determined by the amount won in the first round — if the contestants won $25 in the first round, each correct second-round answer was worth $25. The amount won in the second round would be the value of each correct answer in the third and final round.